Docs > Marketing Chain > Building > Marketing Chain Overview
Marketing Chain™
How to create a Marketing Chain™
To begin building a sales plan into an app without writing any code, the Business Account Holder will have to configure events into their Marketing Chain™. A Marketing Chain allows the Business Account Holder to create the unique mobile app experience.
Lapture's Flagship Marketing Chains™ are a series of events set up for the mobile customer to be taken through. Without any need for coding knowledge, the owner of the business will simply configure events to create the mobile app and sales process. The business can then share using a link, or include the link in Lapture App when they post about their business.
To get started, work your way through the subsequent list:
- Subscription Routing
- Creating Events
- Refine Product Events
- Adding Refine Options
- Selecting a Theme for a Refine Event
- Saving a Refine Event
- Product List Events
- Choosing Refine Options
- Choosing Refine Options for a Single Listing
- Choosing Refine Options for a Multi-Listing
- Uploading Listings
- Uploading a Simple Listing
- Uploading a Multi Listing
- Uploading CVS
- Uploaded Listings
- Adding Variations
- Choosing a Product List Theme
- Choosing a Detailed Theme
- Saving a Refine Event
- Applying Tickets Events
- Payment Gateway Events
- Element Events
- Landing Events
- Building Marketing Chains